Asda is offering Staffordshire Police officers a free hot drink to help get them through their shifts during the colder weather.
The supermarket chain is inviting on-shift and in uniform emergency responders - including police officers - to get a free hot drink from more than 330 Asda stores, cafés, and Express stores.
Staffordshire Police Federation chair Lee Robinson said: “This a really nice gesture that I’m sure will help our members over the coming months.
“Officers are only human and, unlike most other professions, they aren’t always able to take their full breaks and to rest properly.
“An offer like this means they can grab a hot drink to keep them going, and I’m sure it will be appreciated.”
To claim the free drink while on shift, officers can help themselves to a hot drink from either the in-store café or self-serve machine and take it to the till where an Asda colleague will process it free of charge.
The offer is for one drink per emergency responder and runs from 1 November to 31 December.
Hayley Tatum, Asda chief people and corporate affairs officer, said: “This initiative is a token of our appreciation for the tireless work that our emergency responders are carrying out in the communities in which we operate.
“Whether on duty, enjoying a break or finishing a shift, we invite them to pop in, say hi and grab a cuppa.”